A speciality pharmaceutical company that manufactures, distributes and sells OTC products.
The company’s senior management were reviewing the marketing budget and whether an increase would have a positive effect on the bottom line. The RSA Group was asked to find an Interim Marketing Manager to carry out a feasibility study across a period of one month.
How our approach made a difference:
We successfully provided an interim who concluded that the proposed budget increase would not be large enough to have any significant impact. He was able to offer a new proposal defining a marketing plan and budget that would generate the results they were seeking. The interim then stayed on in an increased capacity to implement the new marketing strategy.